Why does Product Portfolio matter to Your Strategy?

Adrian General Management and Strategy, Opinion and Analysis, Supply Chain Operations and Execution, Supply Chain Strategy, Toolkit 0 Comments

Product Portfolio Management is a concept that was popularised by BCG in the early 1970s. An indication of its’ power and prescience is that it is still as relevant now as it was then – even more so today, given the proliferation of products and shortening of product lifecycles. The Premise Behind Product Portfolio Management is the premise that a …

The 4 Ps of Marketing

The Four P’s of Marketing – an Introduction

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Introduction Marketing has become a complex topic, being heavily influenced and changed by the “digital revolution”. There are now more channels than ever for both selling and marketing products and services, with the online channels, in particular, undergoing constant change. However, the fundamentals of Sales and Marketing remain the same. With (as a gross oversimplification) Marketing being “lining up the …

Business Model Canvas

Business Model Innovation – Understanding Business Models

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Introduction – why do Business Models Matter? This is the first of two posts on Business Model Innovation – and covers the basics, the “101” of Business Model Innovation. One of the most important contemporary business challenges is how to stay relevant in a fast changing world. Incremental change can sustain a business for so long, but staying relevant will …

PESTLE Analysis

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PESTLE Analysis is a technique to help you to understand the External environment in which your organisation operates. PESTLE Analysis has been, for a long time, a popular method of analysing the different external factors affecting an organisation – the potential outside influences on success or failure. These factors are summarised as follows: P – Political The current and potential …

Compete Smarter, Not Harder: A Process for Developing the Right Priorities through Strategic Thinking – Part 5

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Compete Smarter, Not Harder: A Process for Developing the Right Priorities through Strategic Thinking, Part 5 From the Book by William Putsis   Finally, the fifth step is to compete for the right customers with the right offering by setting the right tactics. A model that is much more relevant now is called the Five Points of Effective Tactics: Points …